Thinking that there had to be a better way, in 2007 she founded a UK dating website with a deliberately sassy, tongue-in-cheek name -- Toyboy -- where members abide by one simple rule: that women date men at least a year younger, and men date women at least a year older.
Nowhere on the website is the word 'cougar' ever used.
" Cattrall in particular rejects the the idea that Samantha, the iconic character she played for six seasons on Sex and the City, is a cougar, saying that some who are uncomfortable with strong women use the term to label women.
As Cattrall told the celebrity news show Extra, "I don't see anything negative about Samantha and her sexuality, sensuality and choice."Long before Moore or Cattrall took a public anti-cougar stand, UK artist and entrepreneur Julia Macmillan defied the label by making the domain name her own.
As Macmillan says, "It's not empowering to women."She seems to have hit a nerve.
Three years later, the site is so successful she's planning to launch a US version of Toyboy Warehouse in late 2010 in the New York City area.
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